Potential and Practicality of ATSC 3.0 Hybrid Broadcast/Broadband Integration

When:

Sunday, October 10 | 10:40 AM - 11:05 AM

Where:

S224/S225
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One of the many benefits of ATSC 3.0 implementation is the potential integration of broadband and broadcast streams for delivering hybrid or enhanced services. A compelling use case is over-the-air broadcast programming at HD resolution for mobile reception with the ability for fixed reception of the same programming at UHD resolution via an enhancement signal delivered via broadband. This is facilitated through ATSC 3.0’s adoption of IP transport and use of Scalable High Efficiency Video Coding (SHVC). A working demonstration of this system configuration will be shown in the NAB PILOT booth on the 2021 NAB Show exhibit floor. This paper will describe the details of the technology demo and address potential applications of hybrid broadcast/broadband integration.


A Sub-Session Under:

Next Gen TV Technologies 1: The Promise

Speakers

Lynn Claudy
Senior Vice President, Technology
NAB
Kelly Williams
Vice President, Engineering and Technology Policy
NAB

Session Type:
Paper Presentation