The Hybrid Radio Rollout in North America

When:

Tuesday, October 12 | 10:40 AM - 11:05 AM

Where:

S224/S225
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In late 2020, automobiles equipped with hybrid radios became available in North America. These radios bring a new level of service to consumers and provide broadcasters with new opportunities to capture and retain listeners. So far, with few exceptions, US broadcasters have been slow to take the basic steps necessary to fully utilize hybrid radio technology. In this presentation, Mr. Layer will provide an update on the hybrid radio rollout in the US and Canada and outline the basic steps broadcasters need to take to look and sound good on hybrid radios.


A Sub-Session Under:

Hybrid Radio

Speakers

David Layer
VP, Advanced Engineering
National Association of Broadcasters

Session Type:
Paper Presentation