The American audio consumer has never been both easier and harder to track. On one hand, connected car radios, smartphones and other digital platforms allow more touchpoints for measurement than ever thought possible. At the same time, limitless audio choice and disparate technical and data standards makes establishing marketplace norms seemingly impossible. In this session, Radio researchers will first level-set the current audio marketplace and just where listeners of all ages are spending their time. Then, we’ll meet with vendors and Radio stations working together to bring a new perspective to local Radio audio measurement.