New Perspectives for Local Radio Audience Measurement

When:

Tuesday, October 12 | 10:40 AM - 12:00 PM

Where:

N255/N257
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The American audio consumer has never been both easier and harder to track.  On one hand, connected car radios, smartphones and other digital platforms allow more touchpoints for measurement than ever thought possible.  At the same time, limitless audio choice and disparate technical and data standards makes establishing marketplace norms seemingly impossible.  In this session, Radio researchers will first level-set the current audio marketplace and just where listeners of all ages are spending their time. Then, we’ll meet with vendors and Radio stations working together to bring a new perspective to local Radio audio measurement.


Speakers

Bryan Biniak
Founder and CEO
Connected Travel
Laura Ivey
Director of Research
Edison Research
Fred Jacobs
President
Jacobs Media
Paul Jacobs
VP/General Manager
Jacobs Media/jacapps
Buzz Knight
CEO
Buzz Knight Media
Daniel McDonald
Vice President, Research
National Association of Broadcasters
Reggie Shah
Senior Director, Research & Insights
Audacy

Show Highlights:
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Session Type:
Panel