The Work Ahead in M&E: Scaling a Three-Dimensional Chessboard


Tuesday, October 12 | 1:00 PM - 1:45 PM




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The media and entertainment industry (M&E) was among the first to digitize its products and services. Whether it was “talkies,” Cinerama, Betamax, DVDs, Napster, the Kindle, Netflix, MP3s or augmented reality/virtual reality (AR/VR), M&E businesses have continuously embraced technological advancements to innovate their platforms.

Media and entertainment businesses have been playing the digital game for years. Post-pandemic, however, the rules have intensified, and competing will require even bolder moves and investments in digital, according to our research.

To understand the changing nature of work and success in this new world, Cognizant commissioned Oxford Economics to design and conduct a study of 4,000 C-suite and senior executives, including 285 from the media and entertainment industry.

Join us to learn about the five key takeaways from this research and what the digital future holds. This conversation will be led by Robert Brown, Vice President at Cognizant’s Center for the Future of Work along with senior leaders in the M&E industry.

We will discuss:

·       Cognizant’s largest ever research study “The Work Ahead” and why it matters

·       The impact of the COVID-19 pandemic and the resulting digital acceleration 

·       The need for traditional M&E companies to make the shift from providing entertainment to offering experiences

·       How big data, analytics and AI will power the future of M&E


Robert Hoyle Brown
Vice President, Center for the Future of Work

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