What Business are You In?

When:

Wednesday, October 13 | 11:00 AM - 12:00 PM

Program:

Radio Show
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The media landscape has exploded with options for advertisers to consider. Adapting to this change can be challenging and rewarding. Ultimately, we are in the results business. The tactics and platforms we use to achieve those results have evolved. In this compelling discussion you will learn what broadcasters have done to maximize results in their local market and capture additional revenue streams for their companies.


A Sub-Session Under:

The Radio Show Returns

Speakers

Taja Graham
Market President
Emmis Communications
Bob Leighton
CEO
Leighton Broadcasting
John Zimmer
President
Zimmer Communications Columbia/Jefferson City, MO

Session Type:
Session