Promotions on a Budget...What Budget?

When:

Thursday, October 14 | 2:10 PM - 2:50 PM

Program:

Radio Show
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Small and mid-size promotion managers and directors have been tasked with delivering the world – high ratings and revenue – with little to no budget. The job of breaking through the clutter of all audio platforms has become more and more difficult. How does your promotion team prioritize their small budgets and still increase cume and TSL? How have promotions and marketing efforts evolved post-pandemic?


A Sub-Session Under:

Creativity Reigns Supreme

Speakers

Kathy  Brown
Program Director
Cumulus - Charleston, SC
Bonnie Jovi
Manager of Marketing and Promotions
Cumulus media

Session Type:
Session