From Start Up to Digital Distribution Powerhouse: Case Study on Migo’s Content Management and Delivery for Emerging Markets


Wednesday, October 13 | 11:30 AM - 11:55 AM


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Migo is a disruptive digital distribution service designed for emerging economies and mass markets. Bridging the digital divide for billions of consumers, the service offers content for download over local Wi-Fi hotspots called Migo Download Stations (MDS) for offline viewing on mobile devices such as smartphones and tablets. The solution is currently offered across Indonesia where smartphones are common, but high-volume content download or streaming over cellular is often not possible due to limited budgets or insufficient broadband infrastructure. An expert in developing new mass distribution models, Migo’s Founder, Barrett Comiskey, invented the technology behind the Amazon Kindle e-reader, revolutionizing book distribution. Migo’s disruptive product is a downloadable “sachet” of content-to-go. Consumers can download Migo content over a local public Wi-Fi at one of the planned 100,000 proprietary kiosks located in small convenience and general stores throughout Indonesia. Once downloaded, consumers can watch offline anytime, anywhere, without the need for an Internet connection. The approach is 40 times less expensive than the next best alternative. This paper summarizes how to better understand the approach to create a digital delivery system, the lessons learned on building vs. buying a content management platform, and the importance of having a technology solution that offers technical agility from the top down to manage dynamic business models, changing environments like macro-economy events such as COVID-19, and scaling the business to enterprise.

A Sub-Session Under:

OTT TV Technologies 2


Bea Alonso
Chief Market Officer

Session Type:
Paper Presentation
Hot Topics:
Streaming & OTT