Greene, Imani

Greene, Imani

Founder and President GreeneGroup

Imani Greene is the Founder and President of GreeneGroup, an independent consultancy that designs advertising and communications solutions to business challenges. Imani has extensive advertising and communications expertise, and before launching GreeneGroup enjoyed a twenty year career at such global firms as Ogilvy, McCann-Erickson and Saatchi & Saatchi.

  • Brands that seek/sought to drive behavioral change, such as: Bill and Melinda Gates Foundation’s COVID-19 education campaign, HHS’ (Health and Human Services’) COVID-19 Vaccine Acceptance campaign, NHLBI’s (National Heart, Lung and Blood Institute’s) “Red Dress”, CDC’s (Center for Disease Control & Prevention’s) “Act Against AIDS – Doing It”, and HHS’s (Health and HumanServices’) “Healthcare.gov”;
  • Brands with direct-to-consumer messaging, including: Washington Nationals, British Petroleum (BP), Marriott, US Airways, Transportation Security Administration (TSA);
  • Brands that seek/sought to advocate for legislative policy, including: MetLife, AAR (Association of American Railroads), ACCCE (American Coalition for Clean Coal Electricity), NRECA (National Rural Electric Cooperative Association) and ACC (American Chemistry Council);

• and dozens more.

At GreeneGroup, Imani designs campaigns for private, public and not-for-profit brands that drive tangible outcomes. She is versed in every medium, including: television/spot cable; network/local radio; national/regional/local print; and out of home/outdoor. Importantly, she has very rich experience across digital advertising tools including: programmatic, display, native, video, SEM (search engine marketing) and paid social media. Imani is, however, at her best when orchestrating campaigns that combine the might of multiple platforms to drive measurable successes.

Imani currently sits on the Boards of Directors of the Washington D.C, Advertising Club, Dress For Success Washington D.C. and the Partnership For a Healthier America, and she is a member of Leadership Greater Washington and Zeta Phi Beta Sorority. Imani attended Hampton University and has an MBA from the University of Maryland. Her personal passion is supporting workforce readiness for at-risk youths and she has founded a non-profit organization that connects inner-city teen mothers with trailblazers who may serve as beacons of inspiration to them.

Imani lives in Bowie (Maryland) and is the proud mother of her 15-year-old son, D. Chad Greene.

Sessions
Radio Works
Thursday, October 14 1:30 PM - 2:10 PM PT